Twitter has been around for 8 years or so. Yet, many people – including marketers – still suck at it, especially in using the ‘@’ symbol in conversations.
Here’s one: Did you know that if you tweet with the @ symbol in the beginning, yours will only be shown to the Twitter handle owner and his/her follower? Imagine how doing so reduces your reach significantly.
Gary Vaynerchuk, the social media superstar/entrepreneur/investor/author, creates a video that can explain the use of @ symbol in Twitter in a crystal-clear manner: