Want to turn your blog into a super-business? Learn from Pete Cashmore, Founder and CEO of Mashable, a popular social media news blog that Bloomberg BusinessWeek named as one of the world’s most profitable blog.
According to this blog, Mashable is #2 behind The Huffington Post, making about $15,000 a day. Whoa.
Pete founded Mashable when he was 19, and he has gradually turned it into an authoritative blog we know today. He enjoys some personal accolades, too, such as the recognition in Inc’s 30 Under 30, Time Magazine’s 100 most influential people, and Forbes’ Top 25 Web Celebs (source.)
So, what’s his secrets to success? This is his story:
A pretty inspiring story. I just found out that he has done some entrepreneurial gigs before Mashable.
So, how he earned his first dollar? 9 month after Mashable was founded, an advertiser wanted to put up a banner and paid him $3,000/month. Nice.
How does he do that? Here are some lessons learned:
- Do what you love – no love, no success.
- Offer what cater most people – no readers, no money.
- Monetize your blog since day one – don’t wait.
- Change the direction of your blog adapting to the changing demand of the market
Cheers for the advice, Pete!