Chevrolet is the latest main sponsor of world-famous Manchester United Football Club (MUFC), and they announce the sponsorship with style: This 60-second commercial features the history of MU supporters wearing MU shirt, from the early days to today.
The MU players, featuring MU superstar Wayne Rooney, end the commercial with a strong message.
Nice commercial, nice shirt (want!!!)
This is a great example of a commercial for PR purpose gone right. The history, the buzz, the presentation and the strong ending makes the commercial a successful brand storytelling campaign.