Legendary Japanese confectioner Glico has launched an augmented reality campaign to promote the upcoming Doraemon 3D movie, Stand By Me Doraemon. On every box of Glico-produced snacks, such as Pretz and Pocky, there are Doraemon-themed image you can color and then snap it with a smartphone app to turn it into a 3D form and animation.
This video can show you how it works. Please forgive the silence – it’s not an error in your video 🙂
A very nice implementation of augmented reality technology which can help increasing the impact of your brand by tenfold. Quite an inspiration, I must say.