What is the future of social media marketing? There is no better person to ask that question to other than Gary Vaynerchuk. He is several steps ahead of the trends and often the trend-setter.
In this video, Marie Forleo talks with Gary Vaynerchuk about his latest book, Jab Jab Jab Right Hook, and how it can guide you through the murky, spammy, and noisy road of social media marketing – it’s a must-watch; invest your 30 minutes, and I guarantee that after you watch this you will have the knowledge most others don’t (including so-called social media experts!)
Some invaluable insights from the video:
- Want to succeed on your social media marketing campaign? You need to focus on the uniqueness of a platform. Want to succeed on Facebook? Create quote cards. Want to succeed on Pinterest? Create infographics. Want to succeed on Tumblr? Create animated GIFs. Want to succeed on Twitter? Follow trending topic and relate your updates to it.
- Social network is not a distribution channel; you need to think of it natively.
- In social media, it’s all context. Content is important, but it’s only important if it’s put into the right context.
- When you care about other people, they start to care about you.
- Respect your haters – because you can actually learn many things about your business from them.
Any lessons learned from the interview? Please share ’em 🙂
