Today is the age of integrated advertising – using available media channels and tools to give epic experience for consumers.
The days of ‘spamming’ your consumers with marketing messages and offers are over; today, it’s all about answering consumers’ question – “What’s in it for me?” – using integrated advertising to persuade consumers to do what they are hoping for; for example, viewing your content, downloading your app, using your service or buying your products.
To better-explain about integrated advertising, I’ve found this fantastic explainer video:
Very well done. The message is loud and clear, and in just under 4 minutes, I am now understand the concept of integrated advertising.
One more thing: Whether you realize it or not, the explainer video itself is a powerful marketing tool for, I assume, the creator of the video, Baumann Ber Rivnay / Saatchi& Saatchi Advertising.
Starting from 2:04, the video tells a story of how an advertising agency can help you launch a marketing campaign using ever-expanding integrated advertising tool case.
