Air New Zealand is New Zealand’s most popular brand in social media. With millions of social media followers across popular social media networks – and more than 40 millions of YouTube views, it’s always intriguing us to ask this simple question: How did they do it?
Before I answer the question, here’s a wrap up video to give you a hint or two:
Here are some reasons why Air New Zealand is a cool brand:
- They produce some of the best in-flight safety videos in the world
- They partner with popular public figures, sport teams and events/shows for co-branding purposes (e.g. the New Zealand’s infamous All Blacks rugby team…)
- Not only broadcasting what they are doing on social media, they really engage their social media audience (e.g. The Air NZ Fairy, the talk on events)
- They are controversial: The swimsuit models, the body painting, the fancy airplane design,…
- Have I mentioned the videos?
The sexy…
The old school…
The quirky…
The simply cool new airplane introduction, the 787-9 Dreamliner…
Wow. ‘Nuff said. What do you think?
